Case Study
Silverado Construction
Client Story
After 30 years in business, Jared Parker CEO of Silverado Construction, a family owned luxury residential remodeling contractor wanted to increase sales and profits, stop chasing dead leads, tire kickers and price-driven customers, and stand out as an expert and market leader in an increasingly competitive industry. Since Jared is getting ready to hand the CEO reigns over to his son-in-law and partner, Dan Murdock, it’s important that the company is properly positioned for the next generation of growth and success.
Goals:
- 3X increase in revenue
- 20% increase in profits
- Build a recognizable brand
- Attract skilled project managers
Our Solutions
After the strategic plan revealed several low hanging fruit opportunities, Fox Marketing Advisors helped rebrand and re-position the company to naturally attract the type of customers the CEO wanted to grow with and maximize ROI.
- Conducted extensive market research
- Helped the company hone in on their most profitable services
- Set marketing and advertising priorities
- Rebranded from Silverado INC to Silverado Construction
- Developed visual brand that resonated with ideal customers
- Created a content strategy to improve conversions
- Improved online customer credibility and trust
- Created a referral marketing program
- Built a community education program
- Created a professional referral program
We’ve realized how much marketing impacts our ability to attract the type customers we want to work with. We are very happy with the results and can’t recommend Fox Marketing highly enough.”