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Case Study

Greater Endodontics

Customer Story

When endodontists Ryan Facer and Randy Madsen built a state of the art facility to provide cutting edge treatments and professional dental education they hired Fox Marketing Advisors to develop a strategy to attract ideal patients, increase professional referrals and develop a strong position as thought leaders in the dental industry.


Goals Include

  • Attract 30 qualified patients per day
  • Increase revenue from cash patients
  • Build strong referral revenue from ideal dental practices
  • Scale customer acquisition to support larger facility
  • Create a strong brand position in an ultra competitive market
  • Develop a reproducible launch strategy


Our Solutions

  • Clearly defined audiences including ideal patient personas
  • Built a scalable patient acquisition model
  • Crafted consistent, clear and powerful brand messaging
  • Developed marketing for accident victims and drug recovery patients
  • Suggested the addition of a lucrative urgent care service
  • Created a targeted patient education strategy

David and his team delivered an impressive, detailed plan that changes the way we attract the patients and referring doctors we want to grow with.  I’d recommend the Fox team without reservation to any specialist interested in defining themselves as a market leader.