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Case Study

Commercial Roofing Leads

Customer Story

After more than three decades in business, Steve Korn, President of QVSM, an outbound call center specializing in setting sales appointments for the construction industry wanted to grow and increase profits by offering a service tailored to commercial roofing contractors. Despite years in business and many happy customers, the company was struggling to attract profitable customers in this competitive niche market.



  • Double sales and increase profits by 30%
  • Solidify position as the market leader
  • Develop detailed customer profiles
  • Map the buyer’s journey to improved customer ROI
  • Increase pricing to support a premium service
  • Stand out from off shore competitors
  • Attract ideal customers nationally and year-round


Our Solutions

  • Conducted detailed industry and audience research
  • Rebranded to Commercial Roofing Leads
  • Created customer avatars and mapped the buyer’s journey
  • Developed a logo that appeals to target contractors
  • Built a content strategy to increase credibility
  • Managed the building of company website
  • Developed email, online, and industry engagement
  • Reworked pricing and removed sales roadblocks
  • Reduced marketing waste to boost profitability
  • Delivered 3X more leads and doubled closed sales

 I tend to be a skeptic, but David has proven himself as a forward thinking guy who knows how to make the right things happen. Hiring the Fox team is the best money we’ve ever spent on marketing.”